Facebook has gone through some major
redesigns in the past few years but one part that has more or less
stayed the same in all those years is the site’s blue color.
Everything is so blue about Facebook right from the sign-up page to the
logo, their mobile app and even the site pop-ups that have shades of
blue. Why?
I was recently listening to an episode of Twig where host Leo Laporte
pointed to this New Yorker story on Mark Zuckerberg that seems to
explain why Facebook is all blue in color.
The young Facebook founder is color blind but can see blue:
Colors don’t matter much to Zuckerberg; a few years ago, he took an
online test and realized that he was red-green color-blind. Blue is
Facebook’s dominant color, because, as he said, “blue is the richest
color for me - I can see all of blue.”
Facebook is not the only Internet brand the loves blue. An interesting
study by Color Lovers has revealed that blue is the most popular and
dominant color among the top 100 sites in the world followed by the red
color.
Update: Emil Kostov sends this note on why Facebook maybe sticking with
blue:
''It is part of their well planned Marketing plan. Most colors
distract and make the human eye focus on them while blue act as a
transparent palette for 65% of time spending watching the main
background aka index space. It is well known also that blue color is the
nirvana for the brain, as well green. Well, their choice make the
competition envy most of the time.''
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